iPhone Owners Use WiFi More Than Android Owners
ComScore, a market research firm has revealed that more WiFi use is coming from those who own an iPhone, than from those who use an Android device. The figures come from a study that was carried out by market research firm ComScore. It surveyed users in the United States and the United Kingdom, and found that iPhone customers are using WiFi and smartphone wireless signal to consume more data than those who use an Android device. This data comes from the Device Essentials Study by the firm, and it found that in the United States, 71% of iPhone owners use WiFi, as well as cellular networks, and that only 32% of those with an Android phone do the same.
In the United Kingdom, the statistics are similar. It seems that no matter what network customers are with, be it O2 or another one, more iPhone owners are using WiFi than Anrdoid users. The percentages are 87% vs 57%, however ComScore did make it clear that these numbers are coming from both businesses and high speed wireless infrastructure. Also, according to ComScore, the numbers coming out of the UK are likely to be as a result of the fact that more customers are on pre-paid smartphone contracts with pay-as-you-go data models, than those who use unlimited data plans.
The results of these findings are very interesting, especially to those who follow the mobile phone market closely. Basically, iPhone users consume more information and media over WiFi than others, a result that should not actually surprise many people, considering the monopoly that the iPhone seems to hold over the market. Apple products are rising in popularity every day and their influence is far-reaching, which is no doubt why their products tend to shoot to the top of market research and surveys.